It is a step-by-step plan for launching a product or service to the market.
GTM is best done by agencies who have been in business for over 3 decades with experience in launching and handling multiple brands across categories. Deep expertise in multimedia planning and buying is an added benefit.
At Xebec we have a solid strategy framework on which we base the winning GTM plan .
This involves nailing the TG, value proposition, a very good understanding of pricing along with launch offers, distribution and the relevant media which is a must. We work with clients on desired budget and the subsequent reach and visibility which is expected from the launch campaigns
GTM is essentially a frame work which works in a methodical way to launch a new product to consumers or an existing product to an all new market.
This helps to target the right people at the right time with the right message, ensuring success with the appropriate media spend
We build Buyer Personas so your marketing spends are utilised judiciously with minimal wastage.
Advantage of Buyer Personas
We zero in on the ideal customer, who is likely to be interested in your product which includes demographic and psychographic targeting across mainline and digital mediums.
We build use case scenarios along with ‘one day in the life of customer’
Some categories -- Mutual Fund NFOs, Jewellery, Malls, Real Estate , High end Furniture, Rebranding exercise for Products and Service, Confectionary, Retail, Luxury Chocolates etc.
