In the digital age how do you reach out to a potential customer? This is the age of ad fatigue for sure. But as marketeers our task is cut out for us. How do we reach this increasingly attention deficit customer who will not wait for more than 2 seconds before scrolling to the next?
We ourselves as consumers are no different -
As a working professional you would be on multiple social platforms –
LinkedIn - for your work profile and building your image
Facebook –family, travel, birthday updates amongst other things
Instagram — where you express yourself creatively –Be it fashion, cooking, travel, partying or just being yourself
Twitter – if you want to be clever with a few pithy words, following thought leaders or celebrities for real time updates
YouTube - to educate or entertain yourself. The jury is out on that one
Quora - where you go for answers or you maybe answering some questions yourself
Reddit – to read other [people’s opinions and form your own opinion, perhaps.
The list goes on and new social platforms are being added everyday as we speak.
Get the attention of your customer
How do I get the attention of my customer in this ever-increasing complex world of digital media?
This is where Spherical marketing comes in. Build your customer persona- But for that you need to know who is your TG?
TG = Target group. Many a time we go for a meeting with a well-meaning client , who will tell you – ‘Everybody is my target audience’
Everybody cannot be your target audience. Let’s slice this further.
What is the product or service
Can you cater to all of India?
If that is a no – then pls immediately subtract those geographies
Which age group is most likely to buy?
18 +
25 +
35 +
45 +
Senior citizen?
Who are you targeting this product for?
What is the usage? What is the likely usage which could be a bonus? How often will they use it? Why should they use it?
What is the substitute for this? Are you the first or the last in the market
Why should a customer buy your product?
Are you in a category which is highly commoditized? which means there is no difference between yours and your immediate competitors’ product?
How is it priced. Who will buy it and why? Middle class, Lower middle class, affluent> HNI?
So, now you can see that everybody is not your TG –
Now, if you have done your research and confident who is your TG, lets address how will you reach that person?
Social media? Which platform or all platforms? What should be the messaging? What does your brand stand for? If you are creating content what are the most important attributes of the brand around which you will create content
This is where Spherical marketing comes in.
At Xebec we believe ,Spherical marketing is for today-for the customer who does not have a uniform form of behaviour on different social platforms
It is a thought leadership approach to marketing in the digital age . We call it #Spherical Marketing - a game-changing approach to identifying your perfect target audience and ensuring we reach them with the right piece of content.
A GPS for your marketing efforts
Ensuring you reach the people who matter most
With #Spherical Marketing, you can get it right the first time with assured return on spends
What you get with #Spherical Marketing
Define your core audience
Create messaging that resonates
Develop a go-to-market strategy that converts
Hit your numbers and bulls’ eye with the right budget, right TG
Now why would you want to waste precious money on mismatched marketing. Talk to us for Spherical Marketing and achieve your targets and brand affinity within a predetermined time frame.
#SphericalMarketing #TargetAudience #MarketingStrategy #GoToMarket #BusinessSuccess"
