SEO i.e., Search Engine Optimisation is not a one-time activity. It is a process that evolves
over time. Search engine algorithms keep changing. Hence, you need to consistently optime
your website. The key to successful SEO optimization is identifying your objectives and
goals. Based on what business you are in, your objectives will change. For a retail store, your
aim could be increasing store visits; for an eCommerce website, it might be sales; for a B2B
company, it could be inquiries or people seeking information through pdf downloads; and
for an educational institute, it could be students enquiring about admissions.
Based on your objectives, you need to optimize your website and use the appropriate
strategy. If it's e-commerce, ‘
Here are the top 5 tips for SEO:
1. Know your customer, their online behavior, and what they are seeking
2. Set up objectives based on what your business is and what the outcome expected
out of SEO is
3. Identify the top 10 keywords critical to your business
4. Page Title, H1 Tags, and URL nomenclature are the key elements you need to
concentrate on other than hygiene optimization techniques
5. GMB should be on your top priority list for SEO
You should also set up the right goals and track them. For example, for increased store
visits, track the number of people asking for directions on the map through GMB, or keep a
tab of how many people found your business through Google My Business. Often key
metrics are missed during measurement, and you might think that your SEO practices are
not working. Set up conversion tracking for e-commerce and lead form fills. Track other
actions like pdf downloads, click on mail, click to call, etc. that are the event triggers on your
website.
Remember SEO is not only for page rank. You need to get measurable results. You can easily
get a higher page rank by using unique keywords. But ask yourself, are these keywords
common search terms? Do customers run searches with those keywords or phrases? Always
put yourself in the customers’ shoes and think about how you would search for a product or
service.
Brand keywords are also very important. People don’t remember website URLs. They search
for the brand name to reach the website. Ensure you rank on top for branch searches if you
don’t want your competitor to steal your customer.
You need to identify the right agency for SEO Services. Remember one size does not fit all.
So a regular templatized SEO will not yield the desired result for everyone.
Content plays a major role. Creating the right content and distributing it via blogs, articles,
and PR submissions will help immensely.
When selecting an SEO company in Pune, check for the differentiated strategies they
suggest for your business. Does the agency offer a cross-domain experience?
SEO services are not a simple task but a key element for a successful digital ecosystem.
Ensure you hire the right agency with the right experience to boost your organic traffic.